It’s not every day you launch a whole new suburb, let alone the world’s most liveable.
Introducing YarraBend, an urban renewal development by Glenvill Group located 6.5km from Melbourne’s CBD and set to become the world’s most liveable suburb by 2025!

It’s safe to say we believe in the work our clients do and we’ll back them to the hill, but to make a statement as bold as the ‘world’s most liveable suburb’, we knew we needed to pull in the big guns! In collaboration with international trend forecasters The Future Laboratory, we set out to find out what makes a suburb or city liveable and test how our good friends at YarraBend stacked up.

The Liveable City Futures report analysed current and future-facing factors impacting urban planning from across the world to identify major trends that will shape the way we live, work and play. Beyond the usual measures of liveability, the report unearthed new indices relevant to emerging measures of quality of life, such as convenience, connectivity, innovation hubs and cultural districts.

So how did YarraBend compare? Darn good! The report confirmed that YarraBend sets the benchmark for liveable suburbs of the future due to plans to build a smart, connected suburb that offers residents a range of amenities designed to make their lives more convenient and active. And what did we do to celebrate this news? We held a party of course!

Reasons to celebrate:

  • Held at the YarraBend display suite, the launch event welcomed over 150 influential guests to experience life in the world’s most liveable suburb.
  • Channel 7 presenter Hamish McLachlan led the evening and was joined by some of Melbourne’s most creative minds including international trend forecaster Barry Mowszowski, restaurateur Scott Pickett, Creative Director of YarraBend, Len Warson and the Minister for Energy, Environment and Climate Change and Minister for Suburban Development, the Hon. Minister D’Ambrosio.
  • Guests enjoyed catering from Estelle featuring a live cooking demonstration and oyster bar.
  • Notable guests included artist Beci Orpin, interior designer Prue Tully, and influencers Steph Claire Smith, Laura Henshaw and Madeleine Smith.
  • The event was shared on social media to over 2.1 million users.
  • With YarraBend spanning across 14.5 hectors, guests we’re given a sneak peak of what’s set to become Melbourne’s newest suburb with a light show illuminating the development site and marking the official launch of YarraBend.
  • The announcement was picked up by major news publications including the Herald Sun, news.com.au, Channel 9, Channel 7, Broadsheet, AFR, InDesign, amongst others, and reached over 35 million people.