When the ygap team approached us to help on this year’s Polished Man campaign we were ready to nail it.

During October you would have spotted blue nails splashed across the streets, billboards, on TV and in the paper. It was a total take over! And all for the cause of ending violence against children, with the initiative calling on Australians to paint a nail blue as a representation of the one child that dies every five minutes as a result of violence.

We came on board to support the mission and encourage Australia to sign up, fundraise and nail it to end it.

Reasons to celebrate:

  • The campaign exceeded their fundraising target, raising a massive 1,701,765 – the biggest year yet!
  • Our friends at The Project and ambassador Tommy Little supported the cause with coverage also running across Ten Daily and Channel 10 socials
  • Multiple feature pieces across News Corp publications and a segment with celebrity ambassadors for Nine News Melbourne
  • National media outlets supported the campaign with features in the likes of News.com.au, Buzzfeed and The Australian leveraging case studies and high profile ambassadors including Vance Joy, Tommy Little, Georgia Love, Gyton Grantley and Darren Palmer
  • Within a two month period, the campaign reached its biggest audience yet with over 72.5 million people exposed to PR activity

Check out the wrap up video HERE