Knitting is certainly back in vogue. It’s no longer just something your granny does. We were quick to learn this working with Guardian Pharmacy (our first client!) on their national Guardian Angel Knitting program. For three years, we helped the Pharmacies encourage the nation to pick up their knitting sticks and help kids in need by crafting winter woollies in support of charities such as Kids with Cancer and Save the Children.

Reasons to celebrate:

  • Campaign coverage across online, print, and broadcast reached over 27.5 million people.
  • Created and managed their first-ever public event; Stitch n Sip at Federation Square, hosted by Rebecca Judd.
  • Over 100,000 knitted garments donated year-on-year.
  • Leveraged partnership with Spotlight including creating content for their social, in-store events and promotional offers, plus we tapped into their marketing channels with content for their e-newsletters, website and catalogues.
  • Created shareable content like a kitsch ‘How To Knit’ video with a novice hipster knitter and knitting nannas; also shared by Herald Sun online.