Nothing puts an island on a map like an international week of events. Working closely with Ideas on Design and Ken Cato, the design industry was abuzz with anticipation knowing international creatives and designers were heading to our turf to headline major events, workshops and pop ups at iconic Melbourne venues.

Over three consecutive years we launched Melbourne International Design Week to industry movers and shakers, university students and design enthusiasts to support ticket sales and participation at all ticketed and public events. Our ideas and outcomes were focused on business and media partnerships, content for digital marketing, leveraging brand collaborations, VIP launch events and media relations.

Landmark events included the International Design Forum, Business Advantage Forum and the Design Garden at Arts Centre Melbourne. The Design Week baton has been passed to NGV. Be sure to check out their events for next year and support the industry where you can!

Reasons to celebrate:

  • Year on year the campaign reached an international/ local audience of over 25 million.
  • Content created by Isle of Lime drove an average 1,600 social media interactions.
  • Events attended daily by 2,500 plus design professionals, enthusiasts and students.
  • 15 per cent of all referral traffic to the website was a direct result of Isle of Lime’s work.