Fire up the popcorn and grab us a choc top please! Madman knew we were diehard followers of Offspring so they asked us to share our obsession with other fans to get them talking about Seasons 1-4 on DVD while they were watching Season 5 on Network Ten. We worked with Madman to identify and create content that we knew fans would want to share. Through targeted native content, social media and an influencer program we took followers back to where it all started and had Madman trending in the process.

Reasons to celebrate:

  • $250,000 worth of Offspring Seasons 1-4 boxsets sold in six weeks with no advertising.
  • Media partnership with Mamamia including exclusive video and editorial content.
  • Online content collectively generating over 16,000 social media interactions.
  • Madman trending on Twitter during the final episode of Season 5.