We’ll make any excuse for a party, so to launch international glass tableware brand AnnaVasily to market we had designers Anna and Vasily fly from Europe to Melbourne to join a group of design media and influencers at the dinnertable. In doing so we curated an intimate event fused with memorable talking points that culminated into feature-led stories worthy of popping the champers.

In partnership with the Garden State Hotel, highlight pieces from the AnnaVasily Autumn/Winter collection were matched to a seven-course degustation menu. The evening’s discussion was facilitated by award winning interior architect Jean-Pierre Biasol with guests hearing direct from Anna and Vasily, learning about their design principles whilst also revelling in a robust discussion around ‘embracing design imperfections’.

Reasons to celebrate:

  • We were joined by friends from Artichoke, The Age, In Design, Habitus, The Design Addicts Platform to The Second Row, Issimo Magazine and Five of the Best, amongst several others.
  • Coverage secured in 90 per cent of attendee’s media titles and social channels reaching over five million people.
  • The dinner also sparked a partnership with blogger and pastry chef Natasha Ignatiadis aka Butter Baking, who in collaboration with AnnaVasily created a dessert dinner party photoshoot highlighting key collection pieces.