We like popcorn and choc-tops and are massive fans of supporting the arts and emerging talent so, working with the Sphere Peninsula Short Film Fest made a lot of sense to us (and our stomachs). The festival is Victoria’s largest public short screening and was founded by Steve Bastoni as a platform for budding filmmakers to have their work viewed and judged by Australia’s leading directors, producers and actors.
This year the judging panel included some of our favourite Aussie personalities such as Myf Warhurst, Sigrid Thornton, Gyton Grantley, Wayne Blair and Lachy Hulme. They were joined by a crowd of thousands who migrated to the Rosebud foreshore to roll out their picnic rugs and enjoy 20 short film entries battle it out for first prize.
We came on board for the festival’s sixth year running to help make this one the biggest yet in terms of awareness and gaining support from influential faces. In just two months we reached over 17 million people through feature-led editorial pieces, podcasts and broadcast interviews with the majority of coverage shared and talked about on social media. National and metro media activity was supported by advertising across print and outdoor, social media and sponsored posts, to leveraging sponsors’ marketing channels, which helped drive 7,000 attendees on the day.
Media highlights included a full-page feature on Steve in Herald Sun’s Weekend supplement, which was syndicated nationally across News Corp’s online titles as well as an interview with Red Symons on ABC Melbourne breakfast radio. We also helped develop the broadcast interview program with Sally Ballieu and Tracee Hutchinson from RPP Radio live from the festival. The talent lineup included notable filmmakers, Aussie actors and directors, sponsors, council members, filmmakers and punters.
Alongside the judges, the festival was supported by a wide network of influencers, media and personalities such as Heather Maltman, Tottie Goldsmith, Tania Zaetta, Samuel Johnson to Tristyn Lecia who all made the trek to Rosebud (‘the Miami of Melb’) to join us in supporting emerging talent, the local film industry and the wider Rosebud community.
We appreciate the importance of film festivals awards; especially when indie filmmakers are trying to connect with an audience. If you’re a budding filmmaker you can find out more about the festival and submission process here. Perhaps we’ll be watching your film on the big screen in 2018! Until next year’s festival, that’s a wrap!